American professional BMX athlete Nigel Sylvester has joined New York based jewellery brand Linx as an equity partner and collaborator.

Sylvester commented 'Regarding my role, when you think about my strengths, those are storytelling, content and marketing. My role would definitely lean more in that direction, and having the founders as two proven individuals in the jewellery space, I'll be able to learn from them how to be successful in that space'.